Website Design for Criminal Defense Lawyers: How Poor Design Can Ruin User Experience
Website design involves a lot of aspects that play an important role in the overall function and success of your criminal defense firm’s website. Web design is more than just aesthetics. It also covers requirements that are harder to control. Every aspect of your site’s design is important. With almost unlimited access, internet users have more options to choose from. Thus, if you have a poorly designed website, visitors won’t have a positive experience and you may lose conversion opportunities. When site visitors are not impressed with your site’s design, they won’t stick around for long.
Gone were the days when you just depended on the unique attributes of your law firm. While a lot of things may make your practice unique, you must do everything to make a positive impression online. Proper website design for criminal defense lawyers plays an important role in how your conversion rates will turn out. To get your site back on track, you need the help of a reliable website designer who can transform your site into something that prospects want to visit and explore. When thinking about website design, here’s what to keep in mind:
Your Website is Your Digital Business Card
Websites are considered modern business cards. Your physical business cards may contain information about your website address. Thus, handing them out means asking people to visit your site and interact with your legal team there.
A poorly designed website has old and low-quality images and does not have unique branding. Unfortunately, this can affect people’s perception of your criminal defense firm. This is like giving a person a simple business card or a dirty-looking or ripped card.
Your firm’s website should provide the impression you intend to give. Customers must get a sense of your firm’s value, its strengths, and accomplishments the moment they visit your site. If such information is unclear, missing, or difficult to find, your business card will not produce your desired outcome.
Your Firm Needs to be Remembered
While aesthetics is essential when it comes to website design, users will remember your brand and use it when they navigate back to your website. With a huge investment like legal services, a lot of clients look around before deciding to commit. A user who wants to return to your website and cannot remember it won’t convert. To increase the chances of how possible clients remember your firm, use unique designs, fonts, and color schemes. Conversely, an old or irrelevant site will lose out on business.
Branding
Your criminal defense firm must have cohesive branding, which is possible with your site design at the heart of it. There is no other way to incorporate your overall brand since every aspect of your brand exists on your site. Font, color, mission, language, voice, and icons are vital to your brand and website.
Particularly when it comes to criminal defense services, clients wish to know your firm has an experienced, knowledgeable, and confident legal team who knows what they are doing. This includes knowing more about your firm. Prospects can tell if you do not know the aesthetics of your firm. Sadly, this is a weakness that can influence conversion rates.
Emphasizing User Experience
While how your website looks is important, user experience should be at the forefront of its design. To give site visitors a positive experience, you want to ensure your site is user-friendly. This includes fixing broken links, making sure the media of your pages load quickly, and adjusting forms and buttons to ensure proper placement. Over-engineering your website can make it look great, but be hard to use. Meanwhile, an overly simplified site can also have this issue.
